Episode 12: AI Search - Found or Forgotten

AI is the new front desk for travel planning – and if your tourism business isn’t showing up in tools like ChatGPT or Gemini, you might already be invisible. 😬

In this episode, Fabienne and Liz break down what AI search really means for tourism operators and how to get your website and digital assets AI-ready. They cover:

✅ Why travellers are using AI tools instead of traditional search
✅ The surprising comeback of Bing (yes, really!)
✅ What ChatGPT and Gemini prioritise in your content
✅ Six practical ways to optimise your website for AI visibility
✅ The power of FAQs, fresh local content, and telling your story

If you want to be found, not forgotten, tune in and take notes – this episode is your cheat sheet to staying visible in the AI-powered travel future.